The Joy
social media

Create your community.

You’ve created something wonderful. You’re proud of this work and you want to share it with others.

And then, you open up Instagram or Facebook and you feel dizzy. There are so many accounts, so much information. And you’re convinced that having a huge following must be the way to get people to interact with your work. Do you need to buy followers? Do something really goofy or controversial to get someone’s attention? 


The key to enjoying all this is to realize that there is community within that chaos. Connection and community are all that matter in the world. Make a fire in the darkness and invite people to sit with you, sharing stories. 

Imagine a campfire in the darkness. How many people do you want around that campfire? If you have 2000 people there, it’s going to be a disaster. People will fight to get closer to the fire and kick others out. If you have a dozen people there, everyone has room to be warm and feel like they belong. 

Big numbers are not the point. When you make connections and create a community on social media, people will discover your work. And when they find joy in your work, they’ll share that work with the people they love. 

So don’t go for 2000 or 20,000 or 200,000 followers. 

Instead, build a space where people feel like they belong. Feed the fire with more stories, more questions, and more songs. Then, listen to the stories and songs that emerge in the conversation. 

Social media is overwhelming when you think of it as an obligation or another way to try to find success as defined by this capitalistic society. 

When you turn it into a space to broadcast what matters to you, a space that you create and nurture yourself — a corner of the chaos that becomes your community — time on social media can become more profoundly satisfying than you can imagine.  

Let me show you how.

I understand you.

I began writing in a personal online space in May of 2005. Since I had been sick, then recently diagnosed with celiac, I named the place where I typed and uploaded my point-and-shoot photos Gluten-Free Girl. I had no idea I’d created one of the first gluten-free blogs in the world

People found the site, to my amazement, and then they began coming back. Quickly, a community gathered in the comments section. Some of the people who found my site that first year are still following me on Instagram and buying my workshops — 16 years later.

Social media didn’t exist then. Facebook was still in a dorm room. Twitter was a figment of someone’s imagination. 

Since I’ve always been fascinated by how people communicate with each other, and I grew up as a kid desperate for community, I joined nearly every social medium soon after it debuted.

They used to be fun. 

But after 13 years of using them, I’ve learned a lot of strategies to keep them joyful. The key is to create communities. Forget the numbers. Make a community. 

Then, feed the fire of that community.  

I know what I’m doing on social media. The people I’ve met on social media are some of my dearest friends in real life now too. 

We can carve out our own space, where people feel like they belong. 

I know my work matters to thousands of people. There’s no deeper reward. 

I want to show you how to create that too. 

Let’s make sense of the chaos.

We’ll meet together for 4 sessions. 

We’ll connect in 90-minute seminars online.

You’ll also receive follow-up emails, as well as my specific suggestions for apps and websites to use. I will also follow you on social media to notice and amplify your work. 

After this workshop, you’ll have the tools to create a  community who will love your work and share it with others. 

😍😂 😘


We’ll look at the worlds of Instagram, Facebook, and TikTok. Who hangs out there? What pulls people toward those spaces? 

I’ll guide you to understand how each one works. I will also share the basic techniques of how to use each one. 

We’ll talk about accounts run by people doing good work and cultivating community. 

We’ll discuss the kind of social space you want to create. What is your ideal community? Who do you want showing up? 

We’ll also analyze the kinds of media that work well in each space and how to create those images. 

I’ll send you off with some homework: make photos and videos that look the way you want; study the social media of your choice; and start thinking about your ideal audience.



We’ll debrief on everything you observed. What brought you joy? And then we’ll put a structure to the chaos. 

How often should you post? What time of the day? What are you offering? What are all the tools of that medium? Who is your audience? 

Who is your ideal community member? What might that person like to see? What are your colors? Your curriculum? Your voice? 

Let’s lay out all the boundaries and ground rules so you can begin.



We’ll discuss what you discovered through the week.

And we’ll codify your plans.

Then, together we’ll create some posts for you to schedule and walk through how to do all of this with the intention of creating a community. I’ll show you how to vary each post to work for the social medium you are using.

After doing that together, we’ll create a calendar for the next month of social media posts and assess them together. 



In our last session, we’ll check in together, to see how your work is going. And — we’re going to be geeks. We’ll look at the data to see which posts seem to be drawing the most engagement. Those are the ones that you can use as a guide when you’re thinking of how to build that community. 

We’ll also check in with your hearts, your boundaries, and your priorities.

Remember — we need your work in the world.

Cultivate Community

How to enjoy doing social media for your business.